If you’re looking to build a personal brand business, you’re probably aware that it’s only a matter of time until your job is replaced by robots. Automation and AI are inevitably going to disrupt the entire workforce. So, how are you preparing for this change? How are you adapting to the new world?
Specifically, what’s the process for turning your ideas and skillsets into a legitimate business and media enterprise?
In this post, I’m going to go through a step-by-step process that will enable you to create a personal brand business.
You’ll learn how to:
- Find your perfect customer
- Build valuable online assets that you own
- Establish an audience of subscribers who eagerly wait for your next post
- Create a media machine that runs itself
- Create a product or service line that monetizes while you sleep
Let’s get started.
Step #1: Establish your perfect customer
The biggest mistake most newcomers make is that they don’t get specific enough.
When you make the commitment to build a personal brand business, it’s only natural for you to want to speak to as many people as possible. “It’s good to have options” my Dad used to tell me. However, this advice will ultimately be your downfall.
Ask yourself two questions:
- What is my niche?
- Who is my customer?
The first step is to focus on exactly who it is you wish to serve with your content. You must reach the realization early on that you can not, and should not, want to appeal to everyone.
You want your content marketing to appeal to a certain person, a person in which you can serve better than anyone else in the world.