How to Build a Personal Brand Business

If you’re looking to build a personal brand business, you’re probably aware that it’s only a matter of time until your job is replaced by robots. Automation and AI are inevitably going to disrupt the entire workforce. So, how are you preparing for this change? How are you adapting to the new world?

Specifically, what’s the process for turning your ideas and skillsets into a legitimate business and media enterprise?

In this post, I’m going to go through a step-by-step process that will enable you to create a personal brand business.

You’ll learn how to:

  • Find your perfect customer
  • Build valuable online assets that you own
  • Establish an audience of subscribers who eagerly wait for your next post
  • Create a media machine that runs itself
  • Create a product or service line that monetizes while you sleep

Let’s get started.

Step #1: Establish your perfect customer

The biggest mistake most newcomers make is that they don’t get specific enough.

When you make the commitment to build a personal brand business, it’s only natural for you to want to speak to as many people as possible. “It’s good to have options” my Dad used to tell me. However, this advice will ultimately be your downfall.

Ask yourself two questions:

  • What is my niche?
  • Who is my customer?

The first step is to focus on exactly who it is you wish to serve with your content. You must reach the realization early on that you can not, and should not, want to appeal to everyone.

You want your content marketing to appeal to a certain person, a person in which you can serve better than anyone else in the world.

Send a comment

  • How to Build a Personal Brand BusinessHow to Build a Personal Brand Busin…
    Automation and AI are inevitably going to disrupt the entire workforce. So, how are you preparing for this change? How are you adapting to the new world? […]
  • Things You’ll Need When Starting a BusinessThings You’ll Need When Starting a …
    Whether your office is a well-designed, converted closet at home or a shiny new space with a merchantry address, you need to fill it with increasingly than your innovative ideas. […]
  • 5 Key Small Business Mistakes and What to Learn From Them5 Key Small Business Mistakes
    You’ve packed up your cubicle in pursuit of your dream, your real one. You’re done working toward someone else’s, even if it means losing the security and stability of a regular job. […]

Categories

WE’RE HERE TO HELP YOU

Our Services

We are always here to help you with your printing headaches (even the non-headaches).
We are the medicine that makes the pain go away.

Spiral Binding

Spiral binding is commonly used for a report or notebook, where a wire spiral is threaded through small holes punched into the pages of the document to fasten the pages together, along with the covers and sometimes an acetate outer cover.

Read More +

Graphic Design

Our graphic design professionals create visual content to communicate messages. By applying visual hierarchy and page layout techniques, designers use typography and pictures to meet users’ specific needs and focus on the logic of displaying elements.

Read More +

Full Service Copies

We offer variety printing services on a wide variety of beautiful materials to enhance and preserve your images and to enable you to enjoy them in meaningful ways. Our full service copies on traditional paper are a classic at our lab, something we have produced for forty years.

Read More +
Full Services List
Damaris Sosa - Spiral Binding, Graphic Design, Copies

Damaris Sosa

Customer Service Expert

It would be my pleasure to assist you with your print job.

We are looking forward to helping you with your project and shipping.

Get a Quote